The SeoulTech Running Crew (STRC) joins a marathon.

Running Craze in a Global Spotlight

The global enthusiasm for running shows no signs of waning. Over the past few years, the running boom has captured attention not only in Korea, but around the world. The global surge is particularly evident in the world’s top three marathons. Among them, both the Chicago and London Marathons in 2025 have set record-breaking numbers of applicants. Over 160,000 runners applied for the Chicago Marathon, and the London Marathon saw an unprecedented 840,000 applications. In comparison, Korea’s marathon culture remains in its early stages of development.

This article explores how Korea is shaping its own unique evolution in running culture. More than just a form of exercise, running in Korea has become a comprehensive lifestyle, integrating fashion, technology, and community.

Where It Stands Now

In recent years, running has emerged as a cultural movement rather than just a physical activity. The COVID-19 pandemic shifted people’s preferences toward outdoor exercise, leading to a surge in interest in running. It has since become a way to relieve stress, reconnect with nature, and socialize. Sharing run logs on social media, receiving encouragement, and en- gaging in friendly competition have all contributed to its popularity.

Why Running Is Gaining Popularity

Several factors explain the boom in interest: Growing focus on well-being, community support, and accessibility.

First, the rise of Healthy Pleasure, the idea of managing health enjoyably, aligns well with running. In today’s fast-paced world, running offers not only physical benefits but also a sense of emotional recovery and self-care. Rather than emphasizing records and competition, it promotes self-reflection and acts as a form of healthy play.

Also, the rise of hashtags like #Runningstagram and #RunningCrew highlights the role of online platforms and peer networks. University-based crews, such as the SeoulTech Running Crew (STRC), are examples of how young people form bonds through shared running experiences.

Not only that, running demands minimal equipment and has a low barrier to entry. This distinguishes it from sports such as golf or tennis, which also saw increased popularity during the pandemic. With no need for elaborate equipment, it appeals particularly to the efficiency-driven MZ generation, who value spontaneity and flexibility.

Emerging Trends

The rise of running has also sparked new cultural phenomena.

1. Running Core

Interest in running shoes has soared, with terms like “sneaker hierarchy” and “running core” becoming part of the everyday lexicon. Running Core refers to stylish athletic wear that merges fashion with function. Major sports brands like Nike and Adidas, as well as specialized labels such as HOKA and On Running, are investing in designs that appeal to consumers beyond athletic performance. Running clothes are now a fashion staple.

2. Fun Runs

Gone is the image of running as a painful slog. Today’s runners often prioritize enjoyment over performance. The concept of the Fun Run — where participants run for pleasure rather than pace — is on the rise. Events like the Color Run, where participants are showered with colorful powder, or themed races such as the Bbangbbang Run (Bread Run) for bakery lovers, turn running into a festival-like experience.

3. Run-Trips

As running intersects with other aspects of culture, new experiences like Run-Trips have emerged. These involve exploring travel destinations by running through them, blending sightseeing with physical activity. This fusion is now being marketed as a new form of tourism. Korea’s unique cityscapes and natural surroundings provide an ideal backdrop for this type of experience.

4. Meditative Running

Another trend gaining traction is Meditative Running, a dynamic form of mindfulness that helps runners tune into their inner selves. Seemingly contradictory, running and meditation are being harmonized into a single practice that promotes mental clarity.

5. Stroller Running

In addition, Stroller Running, where parents jog with their children in tow, is becoming more visible in Korea. Already popular in the U.S. and Europe, this practice reflects a growing desire for shared wellness experiences among young families.

Reporter

Hyewon Kim

happyhw2@seoultech.ac.kr

Reporter 김혜원

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• e-mail : happyhw2@seoultech.ac.kr