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Article Detail List (Total: 20)

2026 Super Bowl Halftime Show

2026 Bad Bunny Super Bowl Photo © Apple Music The 2026 Super Bowl halftime show served as a powerful cultural statement, going beyond entertain ment. Puerto Rican artist Bad B...

Sieun Jeon / 2026-04-11 / No.23 / View:60
Collaboration Marketing and Consumer Behavior

Starbucks X BAPE’s reusable cup © starbuckskorea In recent years, there has been a growing trend of brands collaborating to launch limited-edition products, attracting signi...

Siyeon Oh, Sua Lee / 2026-04-11 / No.23 / View:128
April Fools’ Pranks

© HISTORY April Fools’ Day is a day when people play pranks on each other. That is why people call it not only April Fools’ Day but also “All Fools’ Day.” Altho...

Jaeho Lim / 2026-04-11 / No.23 / View:58
The Year of the Red Horse

The Tweleve Jodiac Animals ©National Folk Museum of Korea The year 2026 is the Year of the Red Horse, symbolized by two entities: fire and the horse. Fire represents explosive energy, a...

Hyeonseon Namgung / 2026-03-08 / No.22 / View:120
Non-Alcoholic Drinks: A New Beverage Trend

Conscious Temperance: Sober Curious A global shift in drinking culture is underway, in which conscious moderation for health is prioritized over simply being unable to consume alcohol. The key te...

Jaeho Lim / 2026-03-08 / No.22 / View:142
Why Snack Trends Are Short-Lived

Have you ever eaten the Dubai chewy cookie (a.k.a. Dujjonku)? This treat became a major snack trend in Korea through short videos on social media. The snack features a soft, chewy, marshmallow-like te...

Siyeon Oh / 2026-03-08 / No.22 / View:146
Capstone Design: The Final Chapter of College Life

For students at SeoulTech, there is a mandatory requirement for graduation called Capstone Design. Conducted over a period of one semeseter to a year, depending on the department, this long-term effor...

Myungjae Lee, Somin Hong / 2026-01-11 / No.21 / View:192
K-Culture to K-Tech: A Glimpse into APEC 2025

Photos of summits @Wikimedia Commons As the 2025 host nation of APEC, South Korea used its term not only to stage the summit itself but also to organize a wide range of cultural and policy events i...

Sieun Jeon, Somin Hong / 2026-01-11 / No.21 / View:187
Tea: A Bridge to Bring People Together

Recent Trends in Social Gatherings Among Young People in Korea In 2022, an edition of Sisa Journal reported a rising trend among young people in Korea to prefer meetings which focus on specific hob...

Seongbeom Hong / 2025-06-06 / No.19 / View:451
Korean Festivals to Visit

Seoul Outdoor Library in Cheonggyecheon The SeoulTech introduces various programs for 2025! For more information please visit Korea Heritage Agency (www.kh.or.kr). The Saenggwabang Tea Program a...

Donghyun Kwon, Myungjae Lee / 2025-06-06 / No.19 / View:501
The Evolution of the Running Boom

The SeoulTech Running Crew (STRC) joins a marathon. Running Craze in a Global Spotlight The global enthusiasm for running shows no signs of waning. Over the past few years, the running boom has ...

Hyewon Kim / 2025-06-06 / No.19 / View:826
The Dark Side of the Internet: Cyberbullying

The advent of the internet has helped the world in various ways and will probably continue to do so. The anonymity of being online allows people to seek advice on difficult matters, criticize governme...

Jinpyo Hong / 2025-04-13 / No.18 / View:2010
Shifting Dynamics in the Global Art Market in 2024

Front cover of Artprice’s 2024 Art Market Report In this issue, The SeoulTech explores the scale of the global art market, focusing on the top three markets— the United States...

Hyewon Kim / 2025-04-13 / No.18 / View:969
Crazy Night with University Colleagues, MT

MT usually indicates a trip for university students with people in the same department or club. 'MT' stands for 'membership training,' which is a gathering of group members to improve ...

Eunkyeul Kim / 2024-08-23 / No.6 / View:857
Cultural Differences in Tipping

▲ A tip jar which customers can put a gratuity into Where do people want to go first when they travel to other countries? Maybe most of them anticipate going to an awesome restaurant that...

Suyoung Kong / 2024-08-23 / No.6 / View:763

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[01811] 232 Gongneung-ro, Nowon-gu, Seoul, , Korea ㅣ Date of Initial Publication 2021.06.07 ㅣ Publisher : Donghwan Kim ㅣ Chief Editor: Minju Kim
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