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Article Detail List (Total: 26)

Beyond Korea’s Thirst for Heavy Punishment

In Korea’s hyper-connected digital space, it is increasingly common to encounter a familiar scene on social media: so-called “cyber wrecker” videos that expose the personal informati...

Jaeho Lim / 2026-10-04 / No.25 / View:15
Hangeul-nal: A Day for the Korean Alphabet

Hangeul-nal commemorates King Sejong’s creation of Hangeul. Observed annually on October 9, it is a legal holiday in South Korea. In 1926, the Korean Language Research Society, now the Korean...

Seongbeom Hong / 2026-10-04 / No.25 / View:33
The New Look of Chuseok

Chuseok, often called the Korean Thanksgiving, is traditionally known for a mass migration of people across the country. When we think of this holiday, we usually picture heavily congested highways, c...

Jungwoo Han / 2026-10-04 / No.25 / View:18
21,000 Hearts Pounding: The Seoul Half Marathon

In recent years, the streets of Seoul have undergone a silent but energetic transformation. As the sun dips below the horizon or rises over the Han River, the city no longer just moves to the beat of ...

Korshunova Anna / 2026-06-03 / No.24 / View:190
Setlog: A New Trend in Social Media Culture

Recently, “Setlog” has emerged as a popular trend on social media, especially among young people. Unlike traditional social networking services, Setlog focuses on recording daily life over...

Hayeon Cha / 2026-06-03 / No.24 / View:189
Why Book Clubs Are Thriving

On the morning of April 23, thousands of people across the country rushed to sign up for something increasingly rare in the digital age: a community built around books. Within one hour, Minumsa Book C...

Jiyun Bae / 2026-06-03 / No.24 / View:165
2026 Super Bowl Halftime Show

2026 Bad Bunny Super Bowl Photo © Apple Music The 2026 Super Bowl halftime show served as a powerful cultural statement, going beyond entertain ment. Puerto Rican artist Bad B...

Sieun Jeon / 2026-04-11 / No.23 / View:251
Collaboration Marketing and Consumer Behavior

Starbucks X BAPE’s reusable cup © starbuckskorea In recent years, there has been a growing trend of brands collaborating to launch limited-edition products, attracting signi...

Siyeon Oh, Sua Lee / 2026-04-11 / No.23 / View:372
April Fools’ Pranks

© HISTORY April Fools’ Day is a day when people play pranks on each other. That is why people call it not only April Fools’ Day but also “All Fools’ Day.” Altho...

Jaeho Lim / 2026-04-11 / No.23 / View:232
The Year of the Red Horse

The Tweleve Jodiac Animals ©National Folk Museum of Korea The year 2026 is the Year of the Red Horse, symbolized by two entities: fire and the horse. Fire represents explosive energy, a...

Hyeonseon Namgung / 2026-03-08 / No.22 / View:313
Non-Alcoholic Drinks: A New Beverage Trend

Conscious Temperance: Sober Curious A global shift in drinking culture is underway, in which conscious moderation for health is prioritized over simply being unable to consume alcohol. The key te...

Jaeho Lim / 2026-03-08 / No.22 / View:558
Why Snack Trends Are Short-Lived

Have you ever eaten the Dubai chewy cookie (a.k.a. Dujjonku)? This treat became a major snack trend in Korea through short videos on social media. The snack features a soft, chewy, marshmallow-like te...

Siyeon Oh / 2026-03-08 / No.22 / View:481
Capstone Design: The Final Chapter of College Life

For students at SeoulTech, there is a mandatory requirement for graduation called Capstone Design. Conducted over a period of one semeseter to a year, depending on the department, this long-term effor...

Myungjae Lee, Somin Hong / 2026-01-11 / No.21 / View:403
K-Culture to K-Tech: A Glimpse into APEC 2025

Photos of summits @Wikimedia Commons As the 2025 host nation of APEC, South Korea used its term not only to stage the summit itself but also to organize a wide range of cultural and policy events i...

Sieun Jeon, Somin Hong / 2026-01-11 / No.21 / View:403
Tea: A Bridge to Bring People Together

Recent Trends in Social Gatherings Among Young People in Korea In 2022, an edition of Sisa Journal reported a rising trend among young people in Korea to prefer meetings which focus on specific hob...

Seongbeom Hong / 2025-06-06 / No.19 / View:637

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[01811] 232 Gongneung-ro, Nowon-gu, Seoul, , Korea ㅣ Date of Initial Publication 2021.06.07 ㅣ Publisher : Donghwan Kim ㅣ Chief Editor: Minju Kim
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