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Article Detail List (Total: 23)

21,000 Hearts Pounding: The Seoul Half Marathon

In recent years, the streets of Seoul have undergone a silent but energetic transformation. As the sun dips below the horizon or rises over the Han River, the city no longer just moves to the beat of ...

Korshunova Anna / 2026-06-03 / No.24 / View:10
Setlog: A New Trend in Social Media Culture

Recently, “Setlog” has emerged as a popular trend on social media, especially among young people. Unlike traditional social networking services, Setlog focuses on recording daily life over...

Hayeon Cha / 2026-06-03 / No.24 / View:10
Why Book Clubs Are Thriving

On the morning of April 23, thousands of people across the country rushed to sign up for something increasingly rare in the digital age: a community built around books. Within one hour, Minumsa Book C...

Jiyun Bae / 2026-06-03 / No.24 / View:8
2026 Super Bowl Halftime Show

2026 Bad Bunny Super Bowl Photo © Apple Music The 2026 Super Bowl halftime show served as a powerful cultural statement, going beyond entertain ment. Puerto Rican artist Bad B...

Sieun Jeon / 2026-04-11 / No.23 / View:88
Collaboration Marketing and Consumer Behavior

Starbucks X BAPE’s reusable cup © starbuckskorea In recent years, there has been a growing trend of brands collaborating to launch limited-edition products, attracting signi...

Siyeon Oh, Sua Lee / 2026-04-11 / No.23 / View:152
April Fools’ Pranks

© HISTORY April Fools’ Day is a day when people play pranks on each other. That is why people call it not only April Fools’ Day but also “All Fools’ Day.” Altho...

Jaeho Lim / 2026-04-11 / No.23 / View:78
The Year of the Red Horse

The Tweleve Jodiac Animals ©National Folk Museum of Korea The year 2026 is the Year of the Red Horse, symbolized by two entities: fire and the horse. Fire represents explosive energy, a...

Hyeonseon Namgung / 2026-03-08 / No.22 / View:142
Non-Alcoholic Drinks: A New Beverage Trend

Conscious Temperance: Sober Curious A global shift in drinking culture is underway, in which conscious moderation for health is prioritized over simply being unable to consume alcohol. The key te...

Jaeho Lim / 2026-03-08 / No.22 / View:178
Why Snack Trends Are Short-Lived

Have you ever eaten the Dubai chewy cookie (a.k.a. Dujjonku)? This treat became a major snack trend in Korea through short videos on social media. The snack features a soft, chewy, marshmallow-like te...

Siyeon Oh / 2026-03-08 / No.22 / View:226
Capstone Design: The Final Chapter of College Life

For students at SeoulTech, there is a mandatory requirement for graduation called Capstone Design. Conducted over a period of one semeseter to a year, depending on the department, this long-term effor...

Myungjae Lee, Somin Hong / 2026-01-11 / No.21 / View:227
K-Culture to K-Tech: A Glimpse into APEC 2025

Photos of summits @Wikimedia Commons As the 2025 host nation of APEC, South Korea used its term not only to stage the summit itself but also to organize a wide range of cultural and policy events i...

Sieun Jeon, Somin Hong / 2026-01-11 / No.21 / View:218
Tea: A Bridge to Bring People Together

Recent Trends in Social Gatherings Among Young People in Korea In 2022, an edition of Sisa Journal reported a rising trend among young people in Korea to prefer meetings which focus on specific hob...

Seongbeom Hong / 2025-06-06 / No.19 / View:475
Korean Festivals to Visit

Seoul Outdoor Library in Cheonggyecheon The SeoulTech introduces various programs for 2025! For more information please visit Korea Heritage Agency (www.kh.or.kr). The Saenggwabang Tea Program a...

Donghyun Kwon, Myungjae Lee / 2025-06-06 / No.19 / View:523
The Evolution of the Running Boom

The SeoulTech Running Crew (STRC) joins a marathon. Running Craze in a Global Spotlight The global enthusiasm for running shows no signs of waning. Over the past few years, the running boom has ...

Hyewon Kim / 2025-06-06 / No.19 / View:923
The Dark Side of the Internet: Cyberbullying

The advent of the internet has helped the world in various ways and will probably continue to do so. The anonymity of being online allows people to seek advice on difficult matters, criticize governme...

Jinpyo Hong / 2025-04-13 / No.18 / View:2080

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[01811] 232 Gongneung-ro, Nowon-gu, Seoul, , Korea ㅣ Date of Initial Publication 2021.06.07 ㅣ Publisher : Donghwan Kim ㅣ Chief Editor: Minju Kim
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